Ill Manors on Instagram

1. How has Ill Manors used the Instagram platform to promote Ill Manors?

Ill Manors used Instagram to promote the film as they posted images of the actors onset at premieres for of the film. Furthermore, they also posted up pictures of the DVD cover which would get likes as Plan B has fans on Instagram alongside with the Ill Manors fans.

1. Choose three particular images/posts and explain why they are effective in promoting the film.

1. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

1. Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

Facebook page

1.  How many likes has the Ill Manos page had?

  The Ill Manors page has 30,139 likes.

2.    What is the top of the page promoting?

The release of the DVD and Blu-ray.

3.      How 5 posts on the Facebook wall appeal to the Ill Manors target audience?

ALL FIVE OF THESE IMAGES ARE ON THE FACEBOOK PAGE.

Twitter page

1.  How does the twitter page use the Ill Manors brand to promote the film?

The twitter page has an image of the poster in the background which shows the brand we also see the main character which is Riz Ahmed which is the central image an he is holding a gun as a prop in the poster. He is surrounded bu coucnil estate building which suggest this is linked to the film and keep see how synergy is used.  

2. What hashtags are used?

The hashtags used are #ILLMANORS, #MEGAMONDAY, #QAwards

3. Three tweets they retweeted (celebrities/magazines) and how they appeal to the target audience?

Best Track presented by @QRadiouk goes to Ill Manors by Plan B @4PlanB #QAwards Happy Birthday Ben!

Q magazines tweet was retweeted, this is because it is a music magazine and would appeal to the target audience as they would probably be fans of Plan B’s music.

#illMANORS ON BLU-RAY, DVD & DOWNLOAD ★★★★★ Now available everywhere! >>> http://on.fb.me/Tb76Rl  @iLLManors pic.twitter.com/wB336P4O

This tweet is from Plan B which is very appealing for the audience as he directed the film and all his music fans and film fans would be most interested to see his feelings and opinions of the movie he produced alongside with the soundtrack. 

HMV signing amazing experience enjoy the DVD!! #IllManors @4PlanB @iLLManors @edskrein @RyanDeLaCruzUK @Leeallen80

  This was tweeted by the actress in Ill Manors; Anouska Mond. This is eye catching for the target market of Ill Manors as she is one of the main characters in the film.

4. How has the twitter feed used images to promote the film?

The Twitter feed used images to promote the film with the actors used and the locations as they posted up images of when they were filming which keeps the audience more engaged and aware of what is going on with the making of Ill Manors. Furthermore, there is also a image of the HMV signing where the actors are there signing the DVD's for the fans which helps promote the film as it shows the actors are giving time an apperciation to their fans. 

6. How tweets promote the release of the DVD in October 2012?

#illMANORS ON BLU-RAY, DVD & DOWNLOAD ★★★★★ Now available everywhere!

This tweet from Plan B promotes the DVD because he has stated how many stars the film was rated and also attached a picture.

HMV iLL Manors DVD signing was great!! Thanks to all iLL Manors fans who came down!!! Good to c @iLLManors

family!!

This tweet is from one of the acotors it promotes the release as he talks about the DVD signing at HMV which make the auience more aware as social networking is the largest way to get the word across nowadays.

Good crowd at the HMV #iLLManors signing in Oxford Street. @4PlanB and Cast will be out signing very soon! 

This promotes the film as the actors will be there and their doing it somewhere well known in London.

Instagram

1. How has Ill Manors used the Instagram platform to promote the film?

It has used Instagram to promote the film as they have posted up images of the actors, with them onset and at premieres for the film. They have also posted up pictures of the poster and DVD cover which would attract fans, especially fans of Plan B.

2. Three images, why they are effective in promoting the film?

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1. How was A Field In England’s release different to typical film releases?

A fields England release is different compared to all the other films as it was released in cinema, on TV, DVD,iTunes and VoD all on the same night.Also, the cinema it was released in arent local cinema but cinemas such as the Ritz as it is a Arthouse film. 

1. What are the advantages to releasing the film across all platforms on the same day?

The advantages are people who generally go to art house cinemas will still go to watch it on the big screen but also to have a night out therefore they wont loose out any money for releasing the film across all platforms on the same day. In addition, people who aren't located near these cinema or who don't go cinema they can watch it on TV, this is a film which has a niche audience therefore those who like it on TV would generally want to buy it on DVD which they can access on the same day which then has an advantage as they will watch it on TV or cinema then go buy the DVD to have it in there house so they can watch it any time they want. 

1. What are the disadvantages to this approach?

The disadvantages of this approach could be that some people may just watch it on TV and not go an buy it on DVD or just download it as now days everyone seems to access the internet and as it is also available on iTunes they may not buy the DVD. Also, most people have sky plus now where they can record the film which is like having it on DVD without spending money. 

1. What target audience would A Field In England be aimed at? Demographics and Psychographics.

I think this would appeal to middle aged people/ working class, but also people who have retired as they have hobbies of going to watch art movies etc.

1. Do you think all films in future will be released across all platforms simultaneously in future?

I don't think all film will be released at the same time in the future because this is a art house film and for big Hollywood movies they have a wide target market therefore if its all released across the platform at the same time then they may loose money through cinemas and DVD's as the younger generation will want to save money and watch movies at home on TV then just download it after rather than buying it in store same with middle aged people, some will still go cinema as they like to use it as a social thing but I believe many people would just stay at home to watch this if this was the case. 

1. How does the Ill Manors official website promote the film?

The Ill Manors official website promotes the film in different ways one of them being through the hash tag in front of the title Ill Manors on the right hand side of the page it placed on the brick wall. This allows people to click on it and see the tweets linked with Ill Manors. In addition, on the wall of the house in graffiti it says Ill Manors 'buy now'. There is also synergy used in this website which is behind the characters the council estate building which is used on the official front cover of the film which helps to make it more recognisable to people. The links of the right hand side of the page also help promote the film as they allow people to see the original trailer and the synopsis which is the narrative of the film. Alongside with the album, videos etc which helps promote the film as people will be able to see what it is about in more detail but also what other people say about the film through the tweets.

1. What examples can you find of the Ill Manors brand on the website homepage?

The council estate blocks which are used on the film poster, also the masthead which is used on all the Ill Manors prints for example the sound track billboard, the film poster etc. 

1. What links does the website offer?

The links offer twitter links where we can see what other people have tweeted about the film. Also offers; 

• The official trailer
• Synopsis
• Ben drew
• Stills
• Videos
• Buy Now
• Links
• Reactions
• Albums

1. What examples of synergy can you find between the website homepage and the print/broadcast platforms?

The masthead stays the same through all print and broadcast platforms such as the font the colour and the layout. Also the buildings of the council estate which is used on the front cover of the film behind Riz Ahmed.

The making of Ill Manors

1)   What does this tell us about Plan B's intentions in making the film?

The making of Ill Manors/behind the scenes tells us that Plan B’s intentions of making the film was to open people’s eyes up of what does happen in everyday life in council area’s and places such as East London where the film in set in. In addition, he wants his target market to see what happens to youth when they grow up without families, this is to show people why young youths behave this way because they feel like they’re all alone.

2)    What do we learn about the production process for Ill Manors?

We learn that the production process of Ill Manors is based in East London in areas where these sorts of things happen such as selling drugs, prostitution etc. Also, Plan B emphasised on the fact that the characters in the film are also bought up in these areas as thought it would be more realistic as he said youths talk the same whereas if he used other youths for the production they may not use the same language as young teenagers these days. It shows that there is a lot of reality based in the production which is what Plan B wanted to get across to people.

3)   What can you tell about the possible target audience from this short              documentary?

From this short documentary we see Ed Skrein talks about the audience who are the oppsite of what we expect so those who say we want our children to stay away from youths who get involved with matters like this or who are raised in areas like this. For people who have views like this Plan B wanted to express to them why young teenagers get involved with situation like this due to be deprived of love. Also, this type of audience is people we wouldn’t expect to watch it because when they do they will have different opnions on the matter as there are many stereotypical views of youths used.  

Learner Response Mock Exam 

WWW: You have made progress since the last exam and have mad some good points here.
EBI: In general your points need more depth. Putting them in paragraphs will help you see this.

At the beginning of the advert the family are shown with happy facial expression, until it shows the motion of the man turning the wheel which is when their facial expression changes. The message they are trying to give the audience from this is by not wearing your wearing your seatbelt your family could be broken up in a matter of seconds due to not wearing your seatbelt. The family is represented as a 'whole' and indicates in order to keep it that way we must ensure our own safety with seatbelts. In addition, the family is also represented as scared and frightened when the crash happens as the man facial expressions shows he fears his life, alongside by his wife and daughter who protect him by acting as his seatbelt. The family have an emotional impact on the audience as they are left complete at the end which gives out a warm feeling to the audience, which all genders and ages can relate to this clip visually and emotionally.

Furthermore, the advert reinforces traditional stereotypes within the roles given to each family member who is involved in this advert. For example the lady is at home with the little girl which is a typical stereotype as the female generally stay home and looks after the child at the house while the man is the breadwinner in the family and goes to work which the man is in a car supposedly coming back from work to his family.This is an original and positive representation as when there is an advertisement about road safety there is always shocking images involved and also a car, which makes this more of a family friendly viewing which is presented for everyone.

What target audience would the Ill Manors music appeal to?
Me an my group came up with a list of who we thought this music video would appeal to:

• Those who were involved in the riots
• Plan B music fans
• Those who were kicked out of school at a young age or who didn't pass there GCSE's then left school
• Youths from broken families/lone parent families
• Those who been bought up in a council estate 
• From low financial backgrounds

Here is a paragraph from a review which I think is relevant to what we discussed in class about the music video.
It's still relentlessly grim: you can see why Drew appended an uplifting moral to the story in the shape of Live Once, but its inspirational message feels at odds with what's come before it, as tacked on as the occasional references to David Cameron. Those who hailed the title track as a great protest song are likely to be disappointed: for all Drew clearly feels a social imperative to make this music, Ill Manors is more concerned with visceral storytelling than politics, although he's good on the media's view of sink-estate youth, smart enough to note that the people being demonised frequently collude in their own demonisation. 

Plan B has won his second UK number one album with iLL Manors.
The soundtrack to his crime movie of the same name is the follow-up to 2010's The Defamation of Strickland Banks.

 The Guardian's Dorian Lynskey as "the first great mainstream protest song in years," was written in response to the riots across England in August 2011. The song deals with both the causes and the consequences of the riots,concentrating on society's attitude towards the disadvantaged youth population of the United Kingdom. Drawing upon Plan B's own experiences of being expelled from school and attending a pupil referral unit, the song sarcastically attacks the media view of working class children: "Keep on believing what you read in the papers / Council estate kids—scum of the earth."The song, accompanied by a film of the same name are intended as the start of a project spearheaded by Plan B to address what he perceives as a class divide. In an interview with MistaJam on BBC Radio 1Xtra, Plan B explained that the use of the word chav was equivalently offensive to "terms used to be derogatory towards race and sex".

Tutorials
From the tutorials I learnt how to airbrush images  make them the similar colours to the actual colour you want it for example, spots and dis colouration on peoples body or face you can make them the same colour as the face. I also learnt how to add text and move it around on top of the image, this taught me how to make different layers and how to add/remove them. For example, if I want one layer to overlap another I need to drag one layer on top of the other. In addition, the video shows how to remove the background without affecting the image or deleting the central image this is done by clicking the quick mask mode and painting it black.