1. How was A Field In England’s release different to typical film releases?

A fields England release is different compared to all the other films as it was released in cinema, on TV, DVD,iTunes and VoD all on the same night.Also, the cinema it was released in arent local cinema but cinemas such as the Ritz as it is a Arthouse film. 

1. What are the advantages to releasing the film across all platforms on the same day?

The advantages are people who generally go to art house cinemas will still go to watch it on the big screen but also to have a night out therefore they wont loose out any money for releasing the film across all platforms on the same day. In addition, people who aren't located near these cinema or who don't go cinema they can watch it on TV, this is a film which has a niche audience therefore those who like it on TV would generally want to buy it on DVD which they can access on the same day which then has an advantage as they will watch it on TV or cinema then go buy the DVD to have it in there house so they can watch it any time they want. 

1. What are the disadvantages to this approach?

The disadvantages of this approach could be that some people may just watch it on TV and not go an buy it on DVD or just download it as now days everyone seems to access the internet and as it is also available on iTunes they may not buy the DVD. Also, most people have sky plus now where they can record the film which is like having it on DVD without spending money. 

1. What target audience would A Field In England be aimed at? Demographics and Psychographics.

I think this would appeal to middle aged people/ working class, but also people who have retired as they have hobbies of going to watch art movies etc.

1. Do you think all films in future will be released across all platforms simultaneously in future?

I don't think all film will be released at the same time in the future because this is a art house film and for big Hollywood movies they have a wide target market therefore if its all released across the platform at the same time then they may loose money through cinemas and DVD's as the younger generation will want to save money and watch movies at home on TV then just download it after rather than buying it in store same with middle aged people, some will still go cinema as they like to use it as a social thing but I believe many people would just stay at home to watch this if this was the case.