Scream 4

This poster is a character poster, as it only features the main character; who is the killer; Ghost face.

The genre of the Scream movies is Horror. This is obvious because of the typical iconography within the poster, such as: Most of the poster is dominantly in black; which connotes evil and something sinister, also the chin of Ghost face is shaped as it is the end of a knife, which connotes that there will be murder within the movie, and violence.

The title of Scream 4 is at the bottom on the poster, and is written in bold white and red. The white in the title connotes innocence of the victims within the movie. The knife shaped chin of Ghost face is pointing towards the white of the title, which could connote harming of the victims. The red within the title connotes bloodshed and anger. This can be directed towards the victims within the movie as well.

The main character in the poster (Ghost face) is turned sideways, making indirect motive address. This is done on purpose so the audience viewing the poster can see the knife, and so that more attention is drawn to it, emphasizing that this movie is of a horror genre. The black colour of the poster surrounds Ghost face’s face so that no other body parts are shown. This is done to make his face stand out against the black, making an impact on the audience, as it is striking. From the character’s expression, you can tell that he is the villain and murderer of this movie. This is because his face is not a normal, human face, because he is wearing a mask, which makes the audience create narrative enigma within their minds which question the reason of why he is wearing a mask. This is obvious, because he is wearing a mask to cover up his identity so the Police or victims within the movie cannot identify him. This film’s tagline is “New Decade. New Rules.” The tagline is place at top of the movie poster, instead on the title of the movie. The tagline is place here because it is the first thing the audience sees.