Ill Manors on Instagram

1. How has Ill Manors used the Instagram platform to promote Ill Manors?

Ill Manors used Instagram to promote the film as they posted images of the actors onset at premieres for of the film. Furthermore, they also posted up pictures of the DVD cover which would get likes as Plan B has fans on Instagram alongside with the Ill Manors fans.

1. Choose three particular images/posts and explain why they are effective in promoting the film.

1. What hashtags are used on Instagram to promote the film? Is there consistency in branding/hashtags across social media? Why is this important?

1. Find three images on Instagram tagged with Ill Manors that relate to other texts you have studied across the three platforms (such as the music video, TEDx lecture or a print interview). Explain the synergy between the texts.

Facebook page

1.  How many likes has the Ill Manos page had?

  The Ill Manors page has 30,139 likes.

2.    What is the top of the page promoting?

The release of the DVD and Blu-ray.

3.      How 5 posts on the Facebook wall appeal to the Ill Manors target audience?

ALL FIVE OF THESE IMAGES ARE ON THE FACEBOOK PAGE.

Twitter page

1.  How does the twitter page use the Ill Manors brand to promote the film?

The twitter page has an image of the poster in the background which shows the brand we also see the main character which is Riz Ahmed which is the central image an he is holding a gun as a prop in the poster. He is surrounded bu coucnil estate building which suggest this is linked to the film and keep see how synergy is used.  

2. What hashtags are used?

The hashtags used are #ILLMANORS, #MEGAMONDAY, #QAwards

3. Three tweets they retweeted (celebrities/magazines) and how they appeal to the target audience?

Best Track presented by @QRadiouk goes to Ill Manors by Plan B @4PlanB #QAwards Happy Birthday Ben!

Q magazines tweet was retweeted, this is because it is a music magazine and would appeal to the target audience as they would probably be fans of Plan B’s music.

#illMANORS ON BLU-RAY, DVD & DOWNLOAD ★★★★★ Now available everywhere! >>> http://on.fb.me/Tb76Rl  @iLLManors pic.twitter.com/wB336P4O

This tweet is from Plan B which is very appealing for the audience as he directed the film and all his music fans and film fans would be most interested to see his feelings and opinions of the movie he produced alongside with the soundtrack. 

HMV signing amazing experience enjoy the DVD!! #IllManors @4PlanB @iLLManors @edskrein @RyanDeLaCruzUK @Leeallen80

  This was tweeted by the actress in Ill Manors; Anouska Mond. This is eye catching for the target market of Ill Manors as she is one of the main characters in the film.

4. How has the twitter feed used images to promote the film?

The Twitter feed used images to promote the film with the actors used and the locations as they posted up images of when they were filming which keeps the audience more engaged and aware of what is going on with the making of Ill Manors. Furthermore, there is also a image of the HMV signing where the actors are there signing the DVD's for the fans which helps promote the film as it shows the actors are giving time an apperciation to their fans. 

6. How tweets promote the release of the DVD in October 2012?

#illMANORS ON BLU-RAY, DVD & DOWNLOAD ★★★★★ Now available everywhere!

This tweet from Plan B promotes the DVD because he has stated how many stars the film was rated and also attached a picture.

HMV iLL Manors DVD signing was great!! Thanks to all iLL Manors fans who came down!!! Good to c @iLLManors

family!!

This tweet is from one of the acotors it promotes the release as he talks about the DVD signing at HMV which make the auience more aware as social networking is the largest way to get the word across nowadays.

Good crowd at the HMV #iLLManors signing in Oxford Street. @4PlanB and Cast will be out signing very soon! 

This promotes the film as the actors will be there and their doing it somewhere well known in London.

Instagram

1. How has Ill Manors used the Instagram platform to promote the film?

It has used Instagram to promote the film as they have posted up images of the actors, with them onset and at premieres for the film. They have also posted up pictures of the poster and DVD cover which would attract fans, especially fans of Plan B.

2. Three images, why they are effective in promoting the film?

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1. How was A Field In England’s release different to typical film releases?

A fields England release is different compared to all the other films as it was released in cinema, on TV, DVD,iTunes and VoD all on the same night.Also, the cinema it was released in arent local cinema but cinemas such as the Ritz as it is a Arthouse film. 

1. What are the advantages to releasing the film across all platforms on the same day?

The advantages are people who generally go to art house cinemas will still go to watch it on the big screen but also to have a night out therefore they wont loose out any money for releasing the film across all platforms on the same day. In addition, people who aren't located near these cinema or who don't go cinema they can watch it on TV, this is a film which has a niche audience therefore those who like it on TV would generally want to buy it on DVD which they can access on the same day which then has an advantage as they will watch it on TV or cinema then go buy the DVD to have it in there house so they can watch it any time they want. 

1. What are the disadvantages to this approach?

The disadvantages of this approach could be that some people may just watch it on TV and not go an buy it on DVD or just download it as now days everyone seems to access the internet and as it is also available on iTunes they may not buy the DVD. Also, most people have sky plus now where they can record the film which is like having it on DVD without spending money. 

1. What target audience would A Field In England be aimed at? Demographics and Psychographics.

I think this would appeal to middle aged people/ working class, but also people who have retired as they have hobbies of going to watch art movies etc.

1. Do you think all films in future will be released across all platforms simultaneously in future?

I don't think all film will be released at the same time in the future because this is a art house film and for big Hollywood movies they have a wide target market therefore if its all released across the platform at the same time then they may loose money through cinemas and DVD's as the younger generation will want to save money and watch movies at home on TV then just download it after rather than buying it in store same with middle aged people, some will still go cinema as they like to use it as a social thing but I believe many people would just stay at home to watch this if this was the case. 

1. How does the Ill Manors official website promote the film?

The Ill Manors official website promotes the film in different ways one of them being through the hash tag in front of the title Ill Manors on the right hand side of the page it placed on the brick wall. This allows people to click on it and see the tweets linked with Ill Manors. In addition, on the wall of the house in graffiti it says Ill Manors 'buy now'. There is also synergy used in this website which is behind the characters the council estate building which is used on the official front cover of the film which helps to make it more recognisable to people. The links of the right hand side of the page also help promote the film as they allow people to see the original trailer and the synopsis which is the narrative of the film. Alongside with the album, videos etc which helps promote the film as people will be able to see what it is about in more detail but also what other people say about the film through the tweets.

1. What examples can you find of the Ill Manors brand on the website homepage?

The council estate blocks which are used on the film poster, also the masthead which is used on all the Ill Manors prints for example the sound track billboard, the film poster etc. 

1. What links does the website offer?

The links offer twitter links where we can see what other people have tweeted about the film. Also offers; 

• The official trailer
• Synopsis
• Ben drew
• Stills
• Videos
• Buy Now
• Links
• Reactions
• Albums

1. What examples of synergy can you find between the website homepage and the print/broadcast platforms?

The masthead stays the same through all print and broadcast platforms such as the font the colour and the layout. Also the buildings of the council estate which is used on the front cover of the film behind Riz Ahmed.

The making of Ill Manors

1)   What does this tell us about Plan B's intentions in making the film?

The making of Ill Manors/behind the scenes tells us that Plan B’s intentions of making the film was to open people’s eyes up of what does happen in everyday life in council area’s and places such as East London where the film in set in. In addition, he wants his target market to see what happens to youth when they grow up without families, this is to show people why young youths behave this way because they feel like they’re all alone.

2)    What do we learn about the production process for Ill Manors?

We learn that the production process of Ill Manors is based in East London in areas where these sorts of things happen such as selling drugs, prostitution etc. Also, Plan B emphasised on the fact that the characters in the film are also bought up in these areas as thought it would be more realistic as he said youths talk the same whereas if he used other youths for the production they may not use the same language as young teenagers these days. It shows that there is a lot of reality based in the production which is what Plan B wanted to get across to people.

3)   What can you tell about the possible target audience from this short              documentary?

From this short documentary we see Ed Skrein talks about the audience who are the oppsite of what we expect so those who say we want our children to stay away from youths who get involved with matters like this or who are raised in areas like this. For people who have views like this Plan B wanted to express to them why young teenagers get involved with situation like this due to be deprived of love. Also, this type of audience is people we wouldn’t expect to watch it because when they do they will have different opnions on the matter as there are many stereotypical views of youths used.  

Learner Response Mock Exam 

WWW: You have made progress since the last exam and have mad some good points here.
EBI: In general your points need more depth. Putting them in paragraphs will help you see this.

At the beginning of the advert the family are shown with happy facial expression, until it shows the motion of the man turning the wheel which is when their facial expression changes. The message they are trying to give the audience from this is by not wearing your wearing your seatbelt your family could be broken up in a matter of seconds due to not wearing your seatbelt. The family is represented as a 'whole' and indicates in order to keep it that way we must ensure our own safety with seatbelts. In addition, the family is also represented as scared and frightened when the crash happens as the man facial expressions shows he fears his life, alongside by his wife and daughter who protect him by acting as his seatbelt. The family have an emotional impact on the audience as they are left complete at the end which gives out a warm feeling to the audience, which all genders and ages can relate to this clip visually and emotionally.

Furthermore, the advert reinforces traditional stereotypes within the roles given to each family member who is involved in this advert. For example the lady is at home with the little girl which is a typical stereotype as the female generally stay home and looks after the child at the house while the man is the breadwinner in the family and goes to work which the man is in a car supposedly coming back from work to his family.This is an original and positive representation as when there is an advertisement about road safety there is always shocking images involved and also a car, which makes this more of a family friendly viewing which is presented for everyone.

What target audience would the Ill Manors music appeal to?
Me an my group came up with a list of who we thought this music video would appeal to:

• Those who were involved in the riots
• Plan B music fans
• Those who were kicked out of school at a young age or who didn't pass there GCSE's then left school
• Youths from broken families/lone parent families
• Those who been bought up in a council estate 
• From low financial backgrounds

Here is a paragraph from a review which I think is relevant to what we discussed in class about the music video.
It's still relentlessly grim: you can see why Drew appended an uplifting moral to the story in the shape of Live Once, but its inspirational message feels at odds with what's come before it, as tacked on as the occasional references to David Cameron. Those who hailed the title track as a great protest song are likely to be disappointed: for all Drew clearly feels a social imperative to make this music, Ill Manors is more concerned with visceral storytelling than politics, although he's good on the media's view of sink-estate youth, smart enough to note that the people being demonised frequently collude in their own demonisation. 

Plan B has won his second UK number one album with iLL Manors.
The soundtrack to his crime movie of the same name is the follow-up to 2010's The Defamation of Strickland Banks.

 The Guardian's Dorian Lynskey as "the first great mainstream protest song in years," was written in response to the riots across England in August 2011. The song deals with both the causes and the consequences of the riots,concentrating on society's attitude towards the disadvantaged youth population of the United Kingdom. Drawing upon Plan B's own experiences of being expelled from school and attending a pupil referral unit, the song sarcastically attacks the media view of working class children: "Keep on believing what you read in the papers / Council estate kids—scum of the earth."The song, accompanied by a film of the same name are intended as the start of a project spearheaded by Plan B to address what he perceives as a class divide. In an interview with MistaJam on BBC Radio 1Xtra, Plan B explained that the use of the word chav was equivalently offensive to "terms used to be derogatory towards race and sex".

Tutorials
From the tutorials I learnt how to airbrush images  make them the similar colours to the actual colour you want it for example, spots and dis colouration on peoples body or face you can make them the same colour as the face. I also learnt how to add text and move it around on top of the image, this taught me how to make different layers and how to add/remove them. For example, if I want one layer to overlap another I need to drag one layer on top of the other. In addition, the video shows how to remove the background without affecting the image or deleting the central image this is done by clicking the quick mask mode and painting it black.

1) What does this tell us about Plan B's intentions in making the film?
This video explains to us why Plan B made Ill Manors, he expresses his thoughts when he was thinking about the making of the film. Moreover, he wanted to show people where he grew up an help them to understand why he wants to help youths who grow up in this area. He explains why youths who grow up in these areas do the things they do. For example, the riots, he talks about youths feel they do not belong in this society which is why they do these things such as rioting. Its there way of seeking attention because they never had love growing up. Ill Manors shows the reasons why youths in council estates do things such as drug dealing, violence, prostitution etc. Plan B's intentions were to show the people who judge these youths too quickly the other side to them such as Aaron the protagonist in Ill Manors. Even though his character is involved with drugs and guns we see he has a moral side to him and see the environment he's in he wants to do the right things but cant because of who his friends and where he lives. 
2) What do we learn about the production process for Ill Manors?
We learn that during the making of Ill Manors Plan B ran into some youths when he was filming in East London who said its 'their street' and he needs to leave. However, Plan B expressed he's from this area so he stood his ground even though the camera crew weren't and they were ready to leave yet he didn't back down. This shows us Plan B's bravery and passion for his production. We learnt that some of the cast he put in his film were those who stopped those youths from Plan B getting his head kicked in. He wanted to give the an opportunity to do something productive with their time. 


3) What can you tell about the possible target audience from this short documentary?
Personally I think from watching this documentary the possible target audience isn't those young kids who can relate to this because their already going to watch films of this genre. But it is those who are the opposite, those who have a dominant ideology of youths who are like this in reality. Plan B wants people to watch the movie and after reflect on why these youths behave in the way, and realise their are reasons for everything even though drugs and violence is wrong they didn't choose to be born into a broken family and people who judge should be more willing to help them rather than stereotype them.
4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the making of documentary.
In my judgement I think Ill Manors was a successful production and Plan B did achieve everything he wanted to. I think this because, Plan B had a vision for his movie to a big success and get through to people who have a different perception of youths which he achieved asthe movie was a big hit even though he only had a budget of £100,000.

Progress Report

This week we complete the title sequence along with a story board which also matches are title sequence. And we made small little changes to the shot list and we re-evaluated it and decided we needed to make some changed as a group.

WWW: I have been analysing a magazine cover this week which has helped me develop my analysis skills

EBI: I need to carry on developing them so my analysis skills become more thorough

Ill Manors Review

Ill Manors genre is a crime thriller which is set in East London. It has been set in real ‘crack den’ which was stated by Riz Ahmed in an interview for Ill manors. He emphasised that this was Plan B’s way of showing those who don’t understand what its like to grow up in situations where you have been bought up with no love. Plan B wanted to target those who didn’t understand why youths grow up to behave in such a poor manor hence the title of the film ‘Ill Manors.’

It is based on six separate lives, which each one of them feels as if they are all alone and try to find a way to survive in the streets of London. The six main characters are; Ed the thug, he will stop at nothing until he gets what he wants which is his phone which connects all the drugs. There is the ex-dealer Kirby who has just recently been released from prison. Then a female whose name is Michelle who is just looking for her next way to feed her drug addiction she has lost her way due to  being bought up in a poor environment. There is a young black boy named Jake who gets caught up in a local gang. There is Chris who is out to seek revenge on another one of the characters. Katya who tries to escape this foreign land because she wants something else other than to be trapped in life. Then lastly, our main protagonist Aaron who is just trying to fit in but at the same time trying to do the moral thing.

Plan B’s novelty is to use his own rap music parallel to the movie and to rap about the areas of Britain, showing how troubled young teenagers can be because of where they grow up. He wanted to show how youth’s can easily be led and get stuck in a viscous circle of life hence the reason he filmed it where he did (Circle Estate). Plan B gave real young teenagers who were unknown, yet from this area East London a chance to act in this movie as he only had a budget of £100,000 to make this movie. But, also he explained how it made more sense to people who can relate to this in real life, instead of those who just starring it in because there well known. Moreover, the audience can almost sense the frenzy of ideas in Plan B’s mind through his script as everything that happens, also everything that is said it has some sort of truth to it. The first hour of the movie starts off very chaotic and energetic as there are different stories going on at once.

Some people may watch Ill Manors and think Plan B has portrayed perfect stereotypes of youths who are raised in these areas. However, Plan B is trying to point out there is more to it than that and wants to show people who are so quick to judge kids like this that things aren’t as simple. People who judge as say things such as ‘I don’t want my child hanging around with someone like that’ instead of helping them they stereotype them. Plan B wants to point out that if you look at the bigger picture you will see these youths haven’t been raised with love and they feel they have no choice but to get by all alone. 

Cover line: More sex,More fitness, More sleep, No sleep HOW TO LIVE IT NOW

Cover line:LITTLE MIX EXCLUSIVE ''BOYS NEVER FANCY US!''

Cover line:EVERY STORY>EVERY SECRET>EVERY WEEK

Cover line: 2x Giant FREE Posters

Cover line: ENTRETIEN EXLUSIF AVEN UN VAMPIRE

1. Title of publication- The masthead is partially blocked by by the main characters head which means that the title on the magazine is well known. Also, the font of the title blends in well as doctors who's genre is sci-fi which goes well with the font as the bold grey colour can suggest adventure which is what this programme is about. The title is easily visible because if it is stacked at the bottom and other magazines are on top in the shop the title will still stand out an attract people.

2. Slogan- The slogan is above the title which catches the audiences eye, it also has a different font for the 50 years as they want to emphasise this. The slogan is based in the centre page, its a short catchy phrase, intended to sum up the magazines image. Its a link to the magazine as people will see the reference between the slogan an the magazine as a whole.

3.Central Image- The central image has one main character at the front which is the main character in the programme this is to anchor the cover, what I mean by this is the audiences focus will mainly be on the central image which in the case is the main character. The main reason they don't this is because when fans of Doctor who see this then they will recognise him straight away which may then attract them towards the magazine. This could be used as a unique selling point.

4.Flash/Cover lines-  As the magazine cover has been anchored by the central image and the masthead, the cover line is placed just below the central image where it isn't cover his face . The cover lines is in a white bold writing which stands out against the background of the centre image. It is there to also grab the audiences attention and reassure the audience that this magazine is all based on Doctor who.

5.Free offer-This magazine promotes other additional items within the magazine. This offer has been focused on on the right hand side of the magazine with a whole column from top to bottom. This is used to help persuade the target market buy the magazine, it also is used to make them think they are getting value for money as there getting additional 'Doctor Who' souvenirs to go with it.

6.Colour scheme- In order to avoid a magazine cover becoming to 'busy' it is better to use a certain amount of colour and make sure they blend well together which has been done with the cover. As you can see the colour mainly used on this front cover is shades of grey, white and red to make the writing stand out. This looks more professional for this kind of magazine as if it looked to busy it wouldn't suit the genre especially with a sci-fi magazine the colour scheme goes well. The colour grey which is used with different shades connotes security, sophisticated and formal. Which contracts with the colour red as this can connote love, passion, lust, death, or blood.

7.Name/Game Checks- On this magazine there are name checks this is because the magazine attempts to engage with the audience to make them feel like they are a part of the ‘Celebrating 50 Years of Adventures in Space and Time

Language- The language on the front page is all used to entice the target market to buy the magazine and attract  them and make them think they are getting their money’s worth. As the magazine cover is an A4 page all their wording is precise and gets straight to the point. The cover line uses an alliteration which allows the audience to remember it because it is short an catchy. They may even use this as a unique selling point. They have put the font in bold an capital letters so it attracts the audiences eye. 

Competition- The blue ray DVDs, Books and CD’s offers the audience a chance to win, this is done by an eye catching word ‘WIN’ which is in capitals in a red box. This is eye catching for the audience and draws attention to them. It also offers the chance to collect anniversary art cards, which could have significant value to fanatics and therefore publicises the magazine further.

Bar Code- The barcode is in a small print on the bottom right hand of the page, this is so it doesn’t affect the look of the front cover too much. The price is also printed in a small white font next to the barcode it is priced at £7.99 which is expensive for a magazine so they want to entice the audience first and attract them to wanting it before they see the price which could be an off put.  

Real Target Audience- The real target market is those who love Doctor who and are pure fans who watch it on a weekly basis. It is aimed at wide age group as it varies young boys may like this magazine but also men as they might be into sci-fi programmes. . Also, males are more likely to purchase the magazine due to the more manly approach of the characters in the images and the colour scheme being dark and mysterious which females aren’t accustomed to.

The making of Ill Manors

11.          What does this tell us about Plan B's intentions in making the film?

The making of Ill Manors/behind the scenes tells us that Plan B’s intentions of making the film was to open people’s eyes up of what does happen in everyday life in council area’s and places such as East London where the film in set in. In addition, he wants his target market to see what happens to youth when they grow up without families, this is to show people why young youths behave this way because they feel like they’re all alone.

2.                 What do we learn about the production process for Ill Manors?

We learn that the production process of Ill Manors is based in East London in areas where these sorts of things happen such as selling drugs, prostitution etc. Also, Plan B emphasised on the fact that the characters in the film are also bought up in these areas as thought it would be more realistic as he said youths talk the same whereas if he used other youths for the production they may not use the same language as young teenagers these days. It shows that there is a lot of reality based in the production which is what Plan B wanted to get across to people.

33.             What can you tell about the possible target audience from this short              documentary?

From this short documentary we see Ed Skrein talks about the audience who are the oppsite of what we expect so those who say we want our children to stay away from youths who get involved with matters like this or who are raised in areas like this. For people who have views like this Plan B wanted to express to them why young teenagers get involved with situation like this due to be deprived of love. Also, this type of audience is people we wouldn’t expect to watch it because when they do they will have different 

Classwork

What are the typical codes and convention of film trailers – what information is usually provided?

1.      The typical codes and conventions of film trailers usually tell the story of what the film is about in a speedy condensed fashion. The trailers are usually edited to make the audience feel engaged and excited about the coming film, to do this they use fast cuts and texts to make the audience aware of what is going on, also they use this to create an enigma code so it leave the target market wondering what is happening or what is going to happen which makes them more anxious to go see the film. Trailers are usually a three part structure the beginning which lays out the key element of the story, the middle part of the trailer which tells us a bit more about the narrative, then towards the end of the trailer it reaches a climax which is a visual montage of edits which is usually followed by a piece of music and text.

How are trailers distributed?

2.      The trailers are known to be generally distributed by the same studios that produced them. I.e. Revolver Entertainment distributed the trailers.  Whereas a big budget Hollywood film would have someone who is more known for example Harry Potter the film and trailers are distributed by Warner Bros.

How does ILL Manors use trailer conventions?

3.      ILL Manors uses trailer conventions through the voice over in the trailer which is Plan B as it creates a story line of what is happening in connection with the images that are shown along with the dialogue in the trailer.

Who is the target audience? Does it have a unique selling point or use of particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visual in the trailer? Is their information about the director of the film? Is there information about the release date? Is a narratives voice-over used?

4.      I think the target audience for ILL Manors is aimed at young adults/ teenagers from the ages between 18-30 year olds as the film contains violence, drugs use and sexual contents which is appropriate for those over 18. However, I do believe that 15+ would also watch such as 16-17 year olds as they may be able to relate to certain parts of the narrative in the film especially those who come from a lone parent family or those who lived in estates growing up. I think this film is aimed more at men but also an girls as in the film it shows all men who are the drug dealers as it is a dangerous thing to get caught up in. But it also appeals to young women as they may be fans of Plan B which may determine them to watch the movie. Plan B the director of the film wants to show people the typical stereotypes of young males/females. However, he wants to get across to people why they can be stuck in that life and how they get caught up in it from a young age, showing how hard it is for them to escape that life once their caught up in it. The title ILL Manors and release date is shown towards the end of the trailer as it is a vital piece of the trailer in order for the audience to remember when its out which promotes the film but also the name of the film. 

Shot List For the Title sequence:

Shot No.	Shot Type	Shot Description	Shot Duration
1	POV	Fast forwarded car journey (ANJALI’S NAME)	3
2	Long Shot	Villain with his hood up standing on the hill. (High angle shot)	2
3	Close up	Girl walking (footsteps) Guy walking (footsteps) SPLIT SCREEN	2
4	Medium	View of white city train station, camera stays still. Cars driving past will be fast forwarded. (AJAY NAME)	3
5	Medium Shot	Villain holding knife by the side of his leg with blood dripping down.	2
6	POV	From the top of the hill, looking down on her. (Low angle)	2
7	Close up	Tap Running on a sink of blood (PAVANDEEP’S NAME)	2
8	Medium Shot	Girl holding her bag	1
9	Close Up	Villain Punching towards camera	1
10	Close Up	Guy puts hood up, shown from behind (ALISHA’S NAME)	2
11	Close up	Guy putting zip up,  camera tilt upwards	1
12	Medium	Cigarette smoke coming out from the end of the cigarette	1
13	Medium	Cigarette being tapped on an ash tray	1
14	POV	Fast forwarded car journey (Starring ARMOND SHKUPI)	3
15	Medium	Low angle shot of a street lamp	1
16	Close up	Hiding a gun in his trousers.	1
17	Medium	Showing hands/arms only handing someone cash.	1
18	Medium 360 spin	Showing its dark outside in a field, then showing the villains lower half of the body, camera then tilts up about to show his face which then fades to black.	3
19		Production title (IDENTITY) fades in from black. (Intense music in background)	2