1. Title of publication- The masthead is partially blocked by by the main characters head which means that the title on the magazine is well known. Also, the font of the title blends in well as doctors who's genre is sci-fi which goes well with the font as the bold grey colour can suggest adventure which is what this programme is about. The title is easily visible because if it is stacked at the bottom and other magazines are on top in the shop the title will still stand out an attract people.

2. Slogan- The slogan is above the title which catches the audiences eye, it also has a different font for the 50 years as they want to emphasise this. The slogan is based in the centre page, its a short catchy phrase, intended to sum up the magazines image. Its a link to the magazine as people will see the reference between the slogan an the magazine as a whole.

3.Central Image- The central image has one main character at the front which is the main character in the programme this is to anchor the cover, what I mean by this is the audiences focus will mainly be on the central image which in the case is the main character. The main reason they don't this is because when fans of Doctor who see this then they will recognise him straight away which may then attract them towards the magazine. This could be used as a unique selling point.

4.Flash/Cover lines-  As the magazine cover has been anchored by the central image and the masthead, the cover line is placed just below the central image where it isn't cover his face . The cover lines is in a white bold writing which stands out against the background of the centre image. It is there to also grab the audiences attention and reassure the audience that this magazine is all based on Doctor who.

5.Free offer-This magazine promotes other additional items within the magazine. This offer has been focused on on the right hand side of the magazine with a whole column from top to bottom. This is used to help persuade the target market buy the magazine, it also is used to make them think they are getting value for money as there getting additional 'Doctor Who' souvenirs to go with it.

6.Colour scheme- In order to avoid a magazine cover becoming to 'busy' it is better to use a certain amount of colour and make sure they blend well together which has been done with the cover. As you can see the colour mainly used on this front cover is shades of grey, white and red to make the writing stand out. This looks more professional for this kind of magazine as if it looked to busy it wouldn't suit the genre especially with a sci-fi magazine the colour scheme goes well. The colour grey which is used with different shades connotes security, sophisticated and formal. Which contracts with the colour red as this can connote love, passion, lust, death, or blood.

7.Name/Game Checks- On this magazine there are name checks this is because the magazine attempts to engage with the audience to make them feel like they are a part of the ‘Celebrating 50 Years of Adventures in Space and Time

Language- The language on the front page is all used to entice the target market to buy the magazine and attract  them and make them think they are getting their money’s worth. As the magazine cover is an A4 page all their wording is precise and gets straight to the point. The cover line uses an alliteration which allows the audience to remember it because it is short an catchy. They may even use this as a unique selling point. They have put the font in bold an capital letters so it attracts the audiences eye. 

Competition- The blue ray DVDs, Books and CD’s offers the audience a chance to win, this is done by an eye catching word ‘WIN’ which is in capitals in a red box. This is eye catching for the audience and draws attention to them. It also offers the chance to collect anniversary art cards, which could have significant value to fanatics and therefore publicises the magazine further.

Bar Code- The barcode is in a small print on the bottom right hand of the page, this is so it doesn’t affect the look of the front cover too much. The price is also printed in a small white font next to the barcode it is priced at £7.99 which is expensive for a magazine so they want to entice the audience first and attract them to wanting it before they see the price which could be an off put.  

Real Target Audience- The real target market is those who love Doctor who and are pure fans who watch it on a weekly basis. It is aimed at wide age group as it varies young boys may like this magazine but also men as they might be into sci-fi programmes. . Also, males are more likely to purchase the magazine due to the more manly approach of the characters in the images and the colour scheme being dark and mysterious which females aren’t accustomed to.