Learner Response Mock Exam 

WWW: You have made progress since the last exam and have mad some good points here.
EBI: In general your points need more depth. Putting them in paragraphs will help you see this.

At the beginning of the advert the family are shown with happy facial expression, until it shows the motion of the man turning the wheel which is when their facial expression changes. The message they are trying to give the audience from this is by not wearing your wearing your seatbelt your family could be broken up in a matter of seconds due to not wearing your seatbelt. The family is represented as a 'whole' and indicates in order to keep it that way we must ensure our own safety with seatbelts. In addition, the family is also represented as scared and frightened when the crash happens as the man facial expressions shows he fears his life, alongside by his wife and daughter who protect him by acting as his seatbelt. The family have an emotional impact on the audience as they are left complete at the end which gives out a warm feeling to the audience, which all genders and ages can relate to this clip visually and emotionally.

Furthermore, the advert reinforces traditional stereotypes within the roles given to each family member who is involved in this advert. For example the lady is at home with the little girl which is a typical stereotype as the female generally stay home and looks after the child at the house while the man is the breadwinner in the family and goes to work which the man is in a car supposedly coming back from work to his family.This is an original and positive representation as when there is an advertisement about road safety there is always shocking images involved and also a car, which makes this more of a family friendly viewing which is presented for everyone.