Tuesday 11 March 2014

  1. How does the Ill Manors official website promote the film?
The Ill Manors official website promotes the film in different ways one of them being through the hash tag in front of the title Ill Manors on the right hand side of the page it placed on the brick wall. This allows people to click on it and see the tweets linked with Ill Manors. In addition, on the wall of the house in graffiti it says Ill Manors 'buy now'. There is also synergy used in this website which is behind the characters the council estate building which is used on the official front cover of the film which helps to make it more recognisable to people. The links of the right hand side of the page also help promote the film as they allow people to see the original trailer and the synopsis which is the narrative of the film. Alongside with the album, videos etc which helps promote the film as people will be able to see what it is about in more detail but also what other people say about the film through the tweets.
  1. What examples can you find of the Ill Manors brand on the website homepage?
The council estate blocks which are used on the film poster, also the masthead which is used on all the Ill Manors prints for example the sound track billboard, the film poster etc. 
  1. What links does the website offer?
The links offer twitter links where we can see what other people have tweeted about the film. Also offers; 
  • The official trailer
  • Synopsis
  • Ben drew
  • Stills
  • Videos
  • Buy Now
  • Links
  • Reactions
  • Albums
  1. What examples of synergy can you find between the website homepage and the print/broadcast platforms?
The masthead stays the same through all print and broadcast platforms such as the font the colour and the layout. Also the buildings of the council estate which is used on the front cover of the film behind Riz Ahmed.

The making of Ill Manors

1)   What does this tell us about Plan B's intentions in making the film?
The making of Ill Manors/behind the scenes tells us that Plan B’s intentions of making the film was to open people’s eyes up of what does happen in everyday life in council area’s and places such as East London where the film in set in. In addition, he wants his target market to see what happens to youth when they grow up without families, this is to show people why young youths behave this way because they feel like they’re all alone.
2)    What do we learn about the production process for Ill Manors?
We learn that the production process of Ill Manors is based in East London in areas where these sorts of things happen such as selling drugs, prostitution etc. Also, Plan B emphasised on the fact that the characters in the film are also bought up in these areas as thought it would be more realistic as he said youths talk the same whereas if he used other youths for the production they may not use the same language as young teenagers these days. It shows that there is a lot of reality based in the production which is what Plan B wanted to get across to people.
3)   What can you tell about the possible target audience from this short              documentary?

From this short documentary we see Ed Skrein talks about the audience who are the oppsite of what we expect so those who say we want our children to stay away from youths who get involved with matters like this or who are raised in areas like this. For people who have views like this Plan B wanted to express to them why young teenagers get involved with situation like this due to be deprived of love. Also, this type of audience is people we wouldn’t expect to watch it because when they do they will have different opnions on the matter as there are many stereotypical views of youths used.  

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