What target audience would the Ill Manors music appeal to?
Me an my group came up with a list of who we thought this music video would appeal to:

• Those who were involved in the riots
• Plan B music fans
• Those who were kicked out of school at a young age or who didn't pass there GCSE's then left school
• Youths from broken families/lone parent families
• Those who been bought up in a council estate 
• From low financial backgrounds

Here is a paragraph from a review which I think is relevant to what we discussed in class about the music video.
It's still relentlessly grim: you can see why Drew appended an uplifting moral to the story in the shape of Live Once, but its inspirational message feels at odds with what's come before it, as tacked on as the occasional references to David Cameron. Those who hailed the title track as a great protest song are likely to be disappointed: for all Drew clearly feels a social imperative to make this music, Ill Manors is more concerned with visceral storytelling than politics, although he's good on the media's view of sink-estate youth, smart enough to note that the people being demonised frequently collude in their own demonisation. 

Plan B has won his second UK number one album with iLL Manors.
The soundtrack to his crime movie of the same name is the follow-up to 2010's The Defamation of Strickland Banks.

 The Guardian's Dorian Lynskey as "the first great mainstream protest song in years," was written in response to the riots across England in August 2011. The song deals with both the causes and the consequences of the riots,concentrating on society's attitude towards the disadvantaged youth population of the United Kingdom. Drawing upon Plan B's own experiences of being expelled from school and attending a pupil referral unit, the song sarcastically attacks the media view of working class children: "Keep on believing what you read in the papers / Council estate kids—scum of the earth."The song, accompanied by a film of the same name are intended as the start of a project spearheaded by Plan B to address what he perceives as a class divide. In an interview with MistaJam on BBC Radio 1Xtra, Plan B explained that the use of the word chav was equivalently offensive to "terms used to be derogatory towards race and sex".