•It was Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company)
•Sony’s roots go back over
half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita.
Morita
•The name Sony derives
from the Latin word sonus meaning sound and
the English word sonny-boy - a term used by the Americans in the 1950's to
denote a bright youngster.
In this video it shows the way Sony has progressed over the year
Their Audience ..
Sony have a huge audience, meeting
needs of those within the elder and younger generation.
The music software's and gaming
software's they offer, bring attention to all of those in the younger
generations.
The television software's and
different channels they offer within the media, also attract a huge audience,
as they have Indian channels and English channels, meet those of different
backgrounds, which widens the target market.
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