Audience Research and Planning

Target Audience

Me and my group have decided that our target audience will be people aged 16-35 years old. We decided this because we think people within this age group tend to be E4’s target audience due to the research we have done. In addition, in our secondary research we found out that this target market like good quality programmes with a bit of a thrill to it. They also like programmes which are unique, and stand out from other programmes which is perfect as we are looking for a target audience like this as our programme is going to be different. Our target audience would fall under Young and Rubicam’s Psychographic groups of Explorers, & Reformers. In addition, the Demographic groups suggest that are in our target audience are people categorized in group D, and E. This is because students, casual workers, and skilled/unskilled workers would be most appealed by the horror/thriller genre. Due to the research we done as a group we found out that some of the programmes our target audience watches is Charmed, Sherlock and Buffy the Vampire Slayer. These are a similar if not the same genre as our programme (thriller). Moreover, this target audience would also be enticed by films such as Final Destination, The others, Hostage and Disturbia. Both film and programmes I have mentioned are highly successful thrillers which appeal to the target market 16-35 year olds which is good to know seeing as this is going to be our target audience too.