In my opinion the WWW & EBI's to my Lesson: 

In my opinion i think that the lesson went well as it gave others knowledge of Sony not only by using words, but also by showing them a video as i think visuals can often make a bigger impact on the memory than words. Also, I and my partner made a fun starter activity for the class to make them feel more engaged so it wouldn’t be boring for them, as if the start isn’t good people often switch off. However, despite all the good points i think in my presentation we could of wrote a bit more about more relevant things such as synergy, politics as we were meant to include this in our PowerPoint. 

History Of Sony
•It was Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company) 

•Sony’s roots go back over half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita. 

Morita

•The name Sony derives from the Latin word sonus meaning sound and the English word sonny-boy - a term used by the Americans in the 1950's to denote a bright youngster.

In this video it shows the way Sony has progressed over the year

Their Audience .. 

Sony have a huge audience, meeting needs of those within the elder and younger generation.

The music software's and gaming software's they offer, bring attention to all of those in the younger generations.

The television software's and different channels they offer within the media, also attract a huge audience, as they have Indian channels and English channels, meet those of different backgrounds, which widens the target market.

WWW (What went well) :	EBI (Even better if) :
-Excellent starter; really engaging and gets people talking. Also introduces topic properly.	-Less words
-Good detailed history	-Don’t just read the PowerPoint
	-Make it clear what needs to be written down from the board (hence 20 word limit)
-Video is effective and clearly engages class from comments and interaction	-Probably a little long for 6-8 minute lesson
-Reference to market is interesting	-Way too much text on the slide (better if it was less)
-Some very good content	-Could do with more focus on the different media aspects of Sony
	-Some content missing (Sony picture, movies, games, computer, entertainment)
	-Make it clear whether if their channels or media companies

The beginning of the trailer starts off with a title which is a orange background with a white bold writing, the reason the writing is in white is so that is stands out against  the background.  The trailer then goes into high key lighting with a white moonlight in their clouds. This could connote a mystery mood within the audience as it creates a tense mood. In then fades into a bird’s eye view shot of a building with high key lighting, this is filmed at night which creates a intense feeling within the audience as they are anxious to know what is going to happen, this could be the directors way of  creating an enigma code for the audience. At the end of the trailer it shows spider man with a mask, the backlighting is blacked out focusing more on the key lightening which is to emphasise his mask. 

This is an image of a Ferrari; the background behind the car is all blacked out apart from the backlighting of the car. This could be so that the car is emphasised more and all the attention of the audience is on the car as red stands out against black. In addition, the key light is purely focused on the car which causes a shadow on the right hand side of the car. The lighting around the car is a soft grey colour which then goes straight into a black. The fact that it doesn’t fade into a black shows that the main image which is the car is meant to stand out. 

Extract from Citizen Khan...

http://www.youtube.com/watch?v=Q3hfQ2IOc8s

This scene starts off in black and white, with a medium long shot of a character which shows his facial expressions and some of his body language. The shot shows from his hips upwards, the scene starts off with no sound which creates an enigma code within the audience as they are left wondering what is going on or what the character is looking at? As he is not making direct eye contact with the camera but it looks like his focus is on something that we as an audience cannot identify.  Going into the scene the camera starts to tilt upwards giving us a low angle shot of the character which shows the audience the character as if we are looking up at him. This could suggest that the character is in a vulnerable state and he doesn’t have any power as the camera is looking up at him from a low angle. The character is wearing a suit, plus the setting around him suggests he is a wealthy man, taking into consideration this is a film made a long time ago as it is in black and white. The male in the scene starts throwing his suit case which makes a loud sound, he then starts smashing up the room which creates loud noises in the scene which creates confusion in the audience as they don’t know what he’s angry about or why this is happening, it creates a mystery mood. The are also panning shots being used in the scene, which is when the camera follows the main character to show his fast movement around the room to emphasise his anger whilst he’s throwing things around the room.

Contrapuntal Sound

Contrapuntal Sound

Parallel Sound