The beginning of the trailer starts off with a title which is a orange background with a white bold writing, the reason the writing is in white is so that is stands out against  the background.  The trailer then goes into high key lighting with a white moonlight in their clouds. This could connote a mystery mood within the audience as it creates a tense mood. In then fades into a bird’s eye view shot of a building with high key lighting, this is filmed at night which creates a intense feeling within the audience as they are anxious to know what is going to happen, this could be the directors way of  creating an enigma code for the audience. At the end of the trailer it shows spider man with a mask, the backlighting is blacked out focusing more on the key lightening which is to emphasise his mask.